A Strategist's Online Marketing Tools
Basic Website Tools
WIthout these core products you're still in the dreaming stage. Until you make a commitment here don't even bother doing anything else
WPX Hosting is my recommendation for a number of reasons. Mainly because of their 99% uptime and multiple security elements like anti-bruteforce shields and anti-ddos protection. That means when hackers hit the servers your site will remain unaffected, unlike every other hosting plan. Plus, it's scalable, blazing fast, excellent customer service and free SSL. It's a little pricier than most plans, but way worth it.
WordPress has grown to be the easiest and most powerful blogging and website content management system (CMS) to date. It currently powers more than 30% of the internet and growing at an alarming rate. The .org is WordPress’ self-hosted platform and their .com isn’t. Before you install WordPress, as a self hosted site you will need a domain name and a good web hosting company that knows WordPress.
Namecheap is a leading ICANN-accredited domain name registrar and web hosting company. Namecheap makes registering, hosting, and managing domains easy and affordable. So much that they have about 3 million customers and more than 7 million domains under management. I use it because it's been the most universal when working with hosting and third party app providers.
Funnel and Lead Generation Tools
Generating leads and engaging your audience are a must if you want to make money online. These tools not only help engage your audience, but they convert them into buying customers no matter what you have to offer.
LEAD GENERATION (WP PLUGIN)
Thrive Leads & Thrive Landing Pages
Thrive Leads is unanimously voted as the best lead generation plugin for WordPress. The creation team behind is obsessed with conversion optimization, so your bound to get results. You are going to get opt-in tons of optin forms, templates and the ability to split test everything. "Using Thrive Leads is like having your very own list-building and conversion expert - baked right into a powerful piece of software."
LEAD GENERATION (HOSTED)
Clickfunnels is a great alternative if you do not have a WordPress Based Site. If you have WordPress I highly recommend you use Thrive Themes instead. Clickfunnels however, can easily be a marketers dream for building incredibly fast funnels, because you do not have to deal with domain names, website hosting, landing pages, email autoresponders, etc. Clickfunnels incorporates them all in unified packages.
GetResponse is my got email marketing service to find my audience, build a relationship and sell my products. build relationships with my audience. It's easy-to-use and has a flexible pricing structure. Another great option is AWeber. All-in-all they are both standard platforms for Internet Marketers and business builders alike and offer many advanced features that you can try for free.
With Provely you'll get an increase in website conversions. It works because for some reason when a prospect knows someone else has just purchased or opt-in to your lead magnet it's proven that they are more than likely to do the same thing. So, after someone has opt-in to a form proof will display a verified recent customer activity notification in the bottom corner of your screen. Another more expensive option is Proof. I have yet to test Proof out, but I hear good things about it.
Advanced Website and SEO Tools
Content is where you can expect much of the real money to be made on the Internet. Getting it found however relies on advanced website and solid SEO Practices.
As you learn about SEO (search engine optimization) or article marketing and want to easily produce original articles and backlinks for 80% less time than you will want this. I've personally used it to rewrite my PLRs, creating instant content that I can use as articles and even lead magnets to give away or sale. The spinning software allows you to input text (like an article or blog post) and then create randomly generated variations of it by replacing or rearranging selected words, phrases and sentences within paragraphs.
SocialADR is comprised of five different services. However, the most important is their social bookmarking and the reason for making it on my list of recommended products. Much like a bookmark as you would save a website in your favorites or place inside an actual book - SocialADR does the same thing with your article link/URL across several different social sites. A website, which has been social bookmarked multiple times is considered more and ranked higher in the search engines than one that has little or no social proof.
KEYWORD RESEARCH & ANALYSIS
This is a powerhouse system of tools that I use to help my website articles get found, gain tracking, and outrank my competitors. Their number one tool is most likely their keyword finder. You can literally find hundreds of keywords with low competition. That means people have a better chance at finding your articles on search engines when searching for these keywords you'd use in your article. Their suite of tools also includes SERP (Search Engine Results Page) analysis, Rank Tracking, and Backlink Analysis.
All of these tools will help you build a stronger and more efficient business.
This has been the best thing for me since sliced bread. Seriously! I never have to worry about wasting time on those silly forgot password links. Also, if you aren't already using a password manager, you're probably using the same few passwords on many different websites or you've got notes or spreadsheets with all your passwords written down. Both of those are terrible for your online security. This will fix all that.
SOCIAL MEDIA POSTER
If you ever thought posting on social media was a waste of time, it's because you never had Post Planner. Post Planner can help you find viral content that can be posted on various social media accounts in seconds. I mean you can literally create a full schedule once and watch your posts go live according to the schedule you'll have full control over. Overall it's pretty easy and intuitive to use.
No matter what business you're in you need a link management tool. I've actually used Clickmagick in the past. They are both excellent and your more premium link trackers and managers to track who clicks what and how along with instantly redirect traffic without actually changing, editing and re-uploading. You can also set specific rules like geo-based targeting, ip redirection, conversion based redirection.. and so much more!
NOTES & IDEAS
WorkFlowy is an outlining app used to take notes that runs on the Web. Although it looks like a word-processing document, it becomes so much more. Unlike Evernote or OneNote, you don’t need to open up new “notebooks” or “notes” to add stuff too. Instead, everything in WorkFlowy is part of an organized list all on one nested page of sub sections. The link below gets you 250 more free items per month. Workflowy is a notebook for lists. Use it to be more creative and productive.
CALENDAR & APPOINTMENTS
Acuity is one of the best scheduling tools I've used and I've used quite a few. Acuity Scheduling for me has the most pieces from all the other schedulers out there packaged into this one tool. The Interface is super easy to navigate through, which gives me complete control with things like locations, employees, getting paid, and collecting everything I need to know about a client or customer as soon as they schedule with me. Even if my opinion didn't matter, it's my clients doing all the boasting about how easy it is for them.
Screen and Video Recording Software
Without these products my video and marketing would have been in trouble. These will enhance you value driven content to your audiences.
VIDEO SALES LETTERS (VSL)
EasyVSL has a community of over 40,000+ now, boosting it to the #1 Video Sales Letter Creation Software on the market. You can crank out very professional looking videos with all the bells and whistles. Although you can use Camtasia or Screenflow (below), I highly suggest Easy VSL if you're interested in saving serious time or you're only interested in making VSLs. VSLs get your message across better than text or audio, because of the visually appealing and higher converting connection than 'normal' sales letters.
Snagit lets you share what can't be put into words. Easily create custom images and videos for demos, feedback, reviews, and more. Snag any image and enhance it with effects or create a quick video or screen clipping. Then share your creations instantly with anyone no matter what you're working on. I love Snagit because it helps me eliminate confusion of what I may be trying to communicate to someone else.
VIDEO & SCREEN RECORDING (MAC)
With video being everywhere nowadays, ScreenFlow for mac users is almost non-negotiable. ...You need it or you will eventually need it if you hope to scale and grow your business. ScreenFlow is an award winning and easy to use video editing, screen recording and sharing tool. You'll love your ability to create screencasts, video tutorials, presentations and so much more.
VIDEO & SCREEN RECORDING (Windows & MAC)
Like I said with ScreenFlow, Camtasia is no different. It just happens to be a MAC's alternative for Windows. Some minor differences include the price. Camtasia runs $100 more and can be ran on both a MAC and PC. Camtasia also has a few more options and can seem more complicated or ideal for expert users.
Great Reads For the Entrepreneur
It's true that most people get far more value out of the books than out of all the tools they ever used because of the amount of value you can get for the price. Below are some of the best books I've read or have been told would be the most beneficial for building an online business.
Don't Make Me Think
BY STEVE KRUG | 2006
This book talks about the problem with web sites. Put simply, most people put too much content on websites and they wonder why they don't have more engagement. Every chapter is loaded with insights and practical advice for novice and veterans alike. Beware... It may completely change the way you think about web design.
Great Reads For the Mind
Developing one's mindset can be highly rewarding in life in all facets of development (mentally, physically, intellectually, emotionally etc.). I'm a strong believer in thinking our way to success, which opens the door to total self-improvement. Our thoughts have the power to control all we do if we let it. Therefore, its up to us to shape it through the attitudes we foster and the beliefs we hold near and dear to our hearts.
How To Win Friends & Influence People
BY DALE CARNEGIE
This book is an all time best seller on winning people to your way of thinking. Moreover, changing people without arousing resentment. Bottom line and in all seriousness -- read this book and you will master the principles of human relationships!
Think & Grow Rich
BY NAPOLEON HILL
Although this may sound a bit cliche, this book is an absolute 'must read' for anyone wanting to succeed in life. Although it's dated, the principles are timeless. The topics are dense and effective at allowing the reader to both reflect and take action.