The Best Marketing Methods When Getting Started Online

What Exactly is a Marketing Method?

A marketing method is an online medium Internet Marketers use to promote and sell products or services i.e., article, email, link or affiliate, multi-level, and video marketing to name a few.

So, if you use an article to promote and sell products that is called 'article marketing.'

If you use email to promote and sell products that is 'email marketing' and so forth.

Internet Marketing Added to the Mix

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Internet-marketing-methods

Internet Marketing is the use of one or more of these online marketing methods combined with attraction marketing. We learned that attraction marketing is researching and advertising content to produce and communicate value to an audience and/or customer. The way you do that is your marketing method(s) of choice.

Before we start talking about the different marketing methods, let’s talk about the different categories all marketing methods are categorized as.

Why Advertising and Publishing Matters

Through each marketing method you can be either an Advertiser or a Publisher

The Advertiser

An Advertiser (also a merchant or retailer), is a website or company that promotes (sells) a product or service online, accepts payments and fulfills orders. Advertisers pay Publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

Think of Advertisers as the owners or the people that can dictate what the publishers are allowed to do and not do with the advertisers products and services.

The Publisher

A Publisher, (also an affiliate or reseller) is an independent party that promotes products and services of an Advertiser in exchange for a commission on leads or sales.

A Publisher displays ads, text links, or product links on its website, in e-mail campaigns, in search listings, etc., and is paid a commission by the respective Advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.

Basically, Publishers help create the marketing opportunities for Advertisers, But Advertisers have the say so in how it’s done.

Publishing Makes the Most Sense Getting Started

What you will soon find out, if not already is that making money as a Publisher makes the most sense when getting started online, because most people find it easier to use something already created by Advertisers...

Plus, it’s only natural that people find an interest in using and recommending something before selling something similar themselves.

So, this all matters because most people think they have nothing to sale and thus never get started building an online business...

When the truth of the matter is you can get started today by promoting someone else's products using the marketing method of your choice as a Publisher. 

Below you will find several online marketing methods. These are all ways to conduct your online business, while generating passive income. 

The 7 Online Marketing Methods

Now, I could have chosen many more marketing methods below, but I didn't. I wanted to make sure you had what I believe to be the most bang for your buck type of opportunities.

In other words, you can earn a full time income from all of them! And not only that, but they are the most common and most used for those just getting started online.

Just be sure to pay attention to the three 'star ratings' averages... 

The easier, cheaper, and average income earned from each method below the higher the star rating for each of those categories.

...But readers BEWARE!

If every money making opportunity was easy and cheap we'd all be millionaires. With that said, just because a marketing method has a lower star rating than another doesn't mean you're likely to make more money from it and vice versa.

The true test is your ability and work ethic! 

Here are the 7 methods in alphabetical order.  Even further down you'll see the conclusion of each...

affiliate-image

AFFILIATE MARKETING | Publisher

Tech Difficulty

INTERMEDIATE

Start Up Costs

$50 - $200

Income Earned

$500k - 1 Million

What is Affiliate Marketing?

Affiliate marketing is the process of earning a commission by promoting someone else's product or service using a tracked link (URL) using the visitor’s browser cookies.

This is just like being a door-to-door salesman, except you don’t have to go door-to-door because you can reach the entire world from the comfort of your chair thanks to the internet!

There's literally thousands of companies all over the world that offer affiliate programs for their products and services. They will happily pay you a commission for every sale that you generate for them.

See the comparison below


fulfillment-amazon

FULFILLMENT BY AMAZON | Advertiser

Tech Difficulty

INTERMEDIATE

Start Up Costs

$200 - $600

Income Earned

$100K - $500K

What is Amazon FBA?

Fulfillment by Amazon (FBA) is Amazon’s fulfillment service extending you third-party benefits on becoming a seller. Sellers send products of their choice to Amazon Fulfillment Center’s – new or used and any quantity.

These products are typically outsourced from overseas, but can also be products you happen to have lying around your home. 

Either way, these products you try to sell are typically first given private label rights. That allows you to add your logo on it and claim it as your own. Most people would want to re-brand products in order to match their business and brand before selling.

See the comparison below


amazon-publishing

AMAZON PUBLISHING | Publisher

Tech Difficulty

EASIER

Start Up Costs

$50 - $200

Income Earned

$50k - $100K

What is Amazon Publishing?

Amazon Publishing is the creation of books via Kindle (ebooks), CreateSpace (paper & hard back) and/or Audible (ACX Audio) Publishing. 

You may find that writing comes easier to you than most online business practices. If that's the case you wouldn't want to spend countless hours and dollars trying to figure out how to get your book published. 

Publishing your book on Amazon can be done in less than 5 minutes. It's also instantly published for the whole world to see, while you keep control of your rights and set your own price. 

See the comparison below


coaching-image

COACHING AND CONSULTING | Advertiser

Tech Difficulty

AVERAGE

Start Up Costs

$50 - $200

 Income Earned

$100k - $500k

What is Coaching and Consulting?

Don't be fooled by the low star rating. Although it's tough creating your own info products and marketing them at the same time, this is still the most reliable way to make a substantial amount of money.

...Because of all the logistics involved in creating your own products and courses I recommend you start with a higher rated marketing method.

This way you can build up the skills you'll need such as creating the website, writing sales copy, learning how to up & down sell, and building an email list to name a few. In the process you can be making money while learning what products you'll eventually want to create.

See the comparison below


google-adsense

GOOGLE ADSENSE | Publisher

Tech Difficulty

EASIER

Start Up Costs

$50 - $200

 Income Earned

$10K - $50K

What is Google Adsense?

Google Adsense is a cost-per-click (CPC) advertising program that allows publishers to place a relatively small amount of code (HTML) on content bases websites so that ads appear that are both targeted and relevant to the site and/or visitor.

As visitors visit the page they will click on these AdSense ads. In turn, Google pays you a percentage of what they charge an Adword advertiser on their Display Network for providing the virtual real estate and visitor.

AdSense uses keywords and other data to place ads relevant to the website content. However, don’t confuse AdSense with AdWords. When you search for something on Google, there are usually two, maybe four paid ads in the search at the top and at the bottom. These ads are known as AdWords. AdSense is the same thing, only instead of the ads appearing on the search engine page, they appear on an actual website. They will be in blocks of text or images.

See the comparison below


info-products-course

INFO PRODUCTS AND COURSES | Advertiser

Tech Difficulty

HARDER

Start Up Costs

$200 - $600

 Income Earned

$500k - $1 Mil

What Are Info Products and Courses?

Don't be fooled by the low star rating. Although it's tough creating your own info products and marketing them at the same time, this is still the most reliable way to make a substantial amount of money.

...Because of all the logistics involved in creating your own products and courses I recommend you start with a higher rated marketing method.

This way you can build up the skills you'll need such as creating the website, writing sales copy, learning how to up & down sell, and building an email list to name a few. In the process you can be making money while learning what products you'll eventually want to create.

See the comparison below

 


network-marketing

NETWORK MARKETING | Publisher

Tech Difficulty

HARDER

Start Up Costs

$200 - $600

Income Earned

$50K - $100K

What is Network Marketing?

Network Marketing Companies (also known as MLMs) allow people known as Distributors the right to earn an income by both selling products and recruiting distributors on a level underneath the original distributor.

These recruited distributors can continue for several generations or multiple levels, while paying the original distributor a commissionable percentage for each level.

Network Marketing typically sets up Distributors with hassle-free ecommerce stores along with affiliated products to sell.

See the comparison below


Don't Quit Your Day Job Yet!

...Before you go and quit your JOB after taking up an online business you need to scale back your expectations. 

Your aim is not to give up your day job. Not right away, anyway! Rather, your aim is to make yourself some extra money on the side that will make your day-to-day life that much comfier and more enjoyable.

Start devoting just a short amount of time around your schedule to follow through with any of the marketing methods outlined on this page...

For now, that might just mean learning more about the particular marketing method or taking some small training courses.

Whatever you do, don’t rush through them. Slow and steady wins the race! 

Conclusion

Compare Star Ratings From Highest to Lowest

In case you missed it, the easier, cheaper, and less time it takes to make money from each method the higher the star rating I gave each one.

The amount of money you make from each method depends on your own ability and work ethic.

affiliate-image

7.5/9

STARS

THE HIGHEST RANKED - Affiliate marketing is relatively easy to start, as the concept of recommendations come natural to most people. Why not get paid for telling someone about a tool or service they need that they wouldn't have otherwise learned about.

The biggest challenge is creating a system that drives consistent traffic interested in your offers VS pitching your offers to anyone you see who may not be interested. 

amazon-publishing

7/9

STARS

Amazon Publishing is probably the easiest method to get started with online.  It doesn't require any previous online marketing or business experience. You can even outsource your written books.

The biggest challenge is writing or outsourcing enough books along with finding a competitive market interested in reading them.

google-adsense

6.5/9

STARS

The concept of Google Adsense is simple. Getting a basic setup in place (website, hosting, niche, etc., is the most difficult part.  However, once you have your own website set up profiting from additional marketing methods make Google Adsense attractive. 

The biggest challenge getting enough traffic sent to your content to earn enough revenue from ad clicks. You can either pay for instant traffic or build Search engine optimized traffic.

coaching-image

6.5/9

STARS

Coaching and Consulting comes with having experience. This experience is used to build your customer base. Then later when you become an expert in your niche you're paid much more for your coaching while staying in the know of your audience.

The biggest challenge with starting with coaching and consulting is packaging your initial offer (usually free) and then following up with paid customers. 

info-products-course

6/9

STARS

Like coaching and consulting you need to have some experience. Otherwise, what kind of products and courses would you sell. Newbies aren't recommend to start here, but rather selling products and courses created by other marketers (affiliate marketing).

The biggest challenge with creating your own products and courses is learning how to package, host, and market them.

fulfillment-amazon

5.5/9

STARS

Having an Amazon FBA business is not necessary easy until you can wrap your head around the logistics of preparing and sending products to fulfillment centers – Amazon picks, packages, and ships to purchasers and handles all customer service on your behalf.

The biggest challenge here is the risk of paying upfront for products in bulk assuming you can sell each one for a profit.

network-marketing

4/9

STARS

THE LOWEST RANKED - Network Marketing looks attractive because you're given an ecommerce store and affiliate products right out of the gate. They work well if have a huge network of people interested in the company's products. 

The biggest challenge here is recruiting and training enough like minded individuals to do what you do. Similar to affiliate marketing, most newbies don't know how to attractively market their MLM. However, unlike affiliate marketing you don't have a to pay hundreds of dollars to get started. 

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